About Us

The “Lil’ Bitch” Nickname was given to Sara Jayne Kimm in 1990 by a popular bartender, Michael. At the well-known celebrity restaurant and bar, Dan Tana’s located in West Hollywood, California. Sara Jayne is also on the menu at Dan Tana’s. The Caesar Salad is named after her. This term of humorous endearment captured Sara’s unique gift for making everyone she meets an immediate kool ass friend. Sara’s sparkling personality is perfectly reflected throughout the entire Lil’ Bitch® & Tasty Lil’ Bitch® line

With her roots still firmly planted in the plains of Iowa where she began life as a hard-playing tomboy, don’t let Sara Jayne Kimm’s casual and friendly demeanor fool you — this is one sophisticated young lady who has rubbed elbows with some of the world’s most powerful and influential people and traveled to some of the world’s most exotic locations.  Upon meeting Sara, one is struck with the impression that this is an extraordinary person and that impression would be accurate.  Sara Jayne is an inspiration to everyone from humble beginnings.  Sara’s journey through life, at times rough, was marked by three qualities that never faltered no matter how bad things got:  an incredibly positive attitude, a strong work ethic, and always treating people with kindness and respect.  These three qualities shone and sparkled with a brilliance that could not be ignored.  Attitude is everything and Sara’s attitude gave her an edge that she would not have had otherwise.  Upon leaving Iowa as a teenager, Sara traveled with her mom and stepfather, a Methodist minister, from town to town, soaking in all life had to offer.  These days, you might find Sara working on her Harley Davidson at 11am, taking a short trip in her boat around 3pm, and by 6pm, she could be dressed to the nines on her way to a charity function.  Sara’s transition from street-wise kid, to dental assistant, to actress, and finally to designing her own specialty clothing line was a road with many twists and turns; fortunately that indirect path allowed her to touch the lives of many people — all of whom are better for knowing her.  Sara is living proof that the right attitude will help you accomplish your dreams.